Formula 1 · Driver · Spa 2026
For the 2026 Belgian Grand Prix, Esteban Ocon unveils a Spider-Man “Brand New Day” helmet. We photographed it in the Haas garage at Spa, for his team and for Sony.
The context
For the 2026 Belgian Grand Prix, Esteban Ocon races with a special Spider-Man “Brand New Day” helmet, in partnership with Sony. An object that lives for a single weekend: strong images were needed, and fast, for the driver’s social channels as much as for the brand.
What we did
With Overtake Agency, a session in the Haas garage at Spa. The helmet alone, in the cockpit, in profile, resting on the shelf; Esteban in his race suit, head-on and in motion. Selection and retouching straight away, files sent the same day to Esteban and to Sony.
The result
Seen on Instagram
The carousel, as it appeared on his account. Swipe through.
estebanoconBrand New Day.
@estebanocon
Images designed for the phone: 4:5 format, the helmet as the opener, the driver next. Delivered retouched the same day.
@estebanoconView the profileThe helmet
One object, four angles: in the cockpit, in profile, from behind, and resting on the garage shelf, under its driver’s gaze.
The driver
The pre-session gestures: adjusting the visor, the garage corridor, stepping over the halo.
On track
Friday and Saturday, at the trackside: panning shots in the Spa forest, the pit exit, the red and yellow of the kerbs.
Seven Grands Prix, from Baku to Spa, with Overtake Agency.
A project like this one?
30 minutes, no commitment. You tell us about your business, we tell you how we would look after its image.