Automotive · Commercial

A delivery, staged.

The handover of a vehicle to Julien Sprunger, turned into a real film built around the car.

Julien Sprunger at the wheel of the Jocars RS Q8 #86, by the lake
Jocars × Sprunger2026
ClientJocars
SectorAutomotive
ServicesPhoto, Video
Period2026
FormatCommercial

The context

Jocars hands over a vehicle to Julien Sprunger, a figure of Fribourg hockey. The aim: turn this simple delivery into a real piece of staging around the car.

What we did

Fluid camera movements, carefully worked framing and dynamic direction, to show off the car in its setting and create a cinematic atmosphere.

The result

  • Much more than a vehicle presentation
  • A collaboration with a strong identity
  • An elegant, contemporary film, in vertical format
The film

The film

Thirty seconds by the lake.

The reel shot for Jocars, in vertical format, designed for Instagram: fluid movements, tight framing, the car as the lead character.

The photos

The same day, on the photo side.

Alongside the shoot, a series for Jocars’ social media and print. Click to enlarge.

Jocars × Julien Sprunger: The arrival, seen from the cabinJocars × Julien Sprunger: Elbow on the doorJocars × Julien Sprunger: At the wheelJocars × Julien Sprunger: Eyes on the lakeJocars × Julien Sprunger: By the lakeJocars × Julien Sprunger: The RS Q8, lakesideJocars × Julien Sprunger: The tailgate, #86Jocars × Julien Sprunger: The door letteringJocars × Julien Sprunger: Julien Sprunger, #86
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