Watchmaking · Sport · 2026
NBA in Berlin and London, an ambassador in Le Locle, MotoGP at Le Mans and Misano, Tour de France at Évian and Lausanne. Five assignments in 2026 for the brand that times world sport.
The context
Tissot is official timekeeper of the NBA, the Tour de France and MotoGP. At every event, the brand needs images up to its standard, and fast: for its social channels, its teams and its partners.
What we did
Full photo coverage of four sporting events in six cities, plus an ambassador shoot in Le Locle. A team sized for each assignment, which travels, fits in with the brand’s teams and delivers at the pace of the event.
Behind the images
At every event, Tissot knows what to expect: a team sized for the assignment, the same mission every time, and images delivered while the event is still going on.
The assignment
Basketball, road, racetrack or private evening: the brief doesn’t change. That is what lets the brand count on us without having to think about it.
Everything the brand sets up at the event is documented, from the stand to the guests’ dinner.
The logo, the colours, the signage: we frame so that the brand is legible in every image.
On the wrist, in context, up close. The product is the subject, not a prop in the background.
Every guest leaves with their own series of images, ready to post.
How we keep the promise
One person or a full team: we size it to the event, the number of guests and the planned activations.
OrganisationAn online space built for this exact need: images arrive sorted by guest, ready to send.
Custom toolHigher quality and shorter turnaround. We are available, attentive, and we adapt to whatever is decided on the spot.
DeliveryAfter a season of events, our role has changed. We no longer just cover: we say internally what works and what works less well, and we help the Tissot team build the next occasions.
Seen on Instagram
All season long, Tissot has published our images on its official account: nine carousels, from Berlin to Misano. Each post opens its chapter.
The route
From Berlin in January to Misano in September, a season set to the rhythm of the sporting calendar. The map flies over each stage: every point opens its chapter.
The NBA plays on this side of the Atlantic, and Tissot is the host. Guests, players, signed jerseys, the brand’s lounges: complete coverage, published in three carousels on the official account.
An ambassador shoot with Domingo in Le Locle, the town where Tissot was born in 1853. The workshop, the museum, the archives: a day inside the house, down to the PRX he assembles himself, engraved with his name. Between two events where nothing can be redone, the opposite exercise: time, controlled light and a single face.
The French MotoGP Grand Prix, and a cycling race on the same circuit. After seven Formula 1 Grands Prix and GP Explorer on the same site, the reflexes are there: where to stand, when to move, how to work with a partner brand’s access.
On the weekend of the French MotoGP Grand Prix, professional cyclists ride the Bugatti circuit. The race, the podium, the paddock: thirteen images published by the brand.
View the @tissot_official profile
At the start in Évian-les-Bains, then in Lausanne for the finish of the Tour de France Femmes: Tissot’s guests ride the roads of the Tour, between Lavaux and the Vaud countryside. On the road, there is no second take.
Tour de France · 20 and 21 July
Tour de France Femmes · Lausanne, 31 July and 1 August
The San Marino Grand Prix, at the Misano circuit, four months after Le Mans. The access is known, so is the brand’s team: we gain in speed what we no longer lose on scouting.
The paddock from the inside, for a team and its partners.
A project like this one?
30 minutes, no commitment. You tell us about your business, we tell you how we would look after its image.
