Drinks · Events

The orange, summer and winter.

A festival in Zurich, après-ski in winter, Paléo this summer: three events, three films to keep the brand alive long after.

Aperol
Aperol × Paléo Festival2026
Client
Aperol
SectorDrinks
ServicesVideo
Period2025 → 2026
EventsZürich Openair, Winter Events, Paléo

The context

Aperol goes where people come together: summer festivals, après-ski terraces by the slopes. At every event, we have to capture the energy of the place and the experience the brand has imagined, without ever taking the product out of its context.

What we did

The spaces, the Spritzes, the activations and the shared moments, filmed on site. A dynamic, immersive edit, delivered to extend the experience after the event.

The result

  • One bright, rhythmic film per event
  • A social format that is easy to adapt
  • A relationship that renews itself from one season to the next

Our approach

Three events, three films. One brand.

Three Aperol activations, each with its own film, gathered on a single page. Our job: to keep them alive once the stands are taken down.

The assignment

Always the same, summer and winter.

Open-air festival or ski resort, the brief doesn’t change. That is what makes a consistent series from one event to the next.

  1. 01
    Capture the energy of the place

    The crowd, the light, the sound: what makes you wish you had been there.

  2. 02
    Show the experience the brand imagined

    The stand, the activations, the service: everything Aperol built for the event.

  3. 03
    Keep the product in its context

    The Spritz in hand, among people. Never set down alone, never taken out of the party.

  4. 04
    One film per edition, adapted for social media

    A rhythmic, immersive edit, and short formats that are easy to publish.

A relationship that renews itself.

Zürich Openair, Winter Events, Paléo: from one film to the next, we know the brand, its codes and its teams better. Each film starts from what we learned on the previous one.

Film 03 · Paléo Festival · 2026

A Spritz at the heart of Paléo.

The most recent collaboration: a summery, festive and warm atmosphere at the heart of Paléo.

The crowd, end of the dayThe crowd, end of the day
Fan and SpritzFan and Spritz
The Spritz, servedThe Spritz, served
The stand entranceThe stand entrance
The buffetThe buffet
The deckchairsThe deckchairs

Film 02 · Winter Events · 2025

The orange, on the slopes too.

Far from the festivals: Aperol stands at après-ski, by the slopes. Several resorts brought together in a single film.

Winter Events
Aperol · Winter Events2025
The terrace, fullThe terrace, full
The Aperol snow groomerThe Aperol snow groomer
A Spritz in the snowA Spritz in the snow
The stand, in the heart of the resortThe stand, in the heart of the resort
At the chaletAt the chalet
After darkAfter dark

Behind the scenes

Behind the camera.

The Spritz shot
The crowd, by the stage

Film 01 · Zürich Openair · 2025

The first film, in Zurich.

Aperol at Zürich Openair. Crowd scenes, service details, convivial moments: the colour of the stand, with the product in its context.

Zürich Openair
Aperol · Zürich Openair2025
The stand, late afternoonThe stand, late afternoon
Friends togetherFriends together
The SpritzThe Spritz
At the counterAt the counter
During the shootDuring the shoot
The festival, from aboveThe festival, from above
Next projectBMW · WE ARE M

A spot for the Motorsport range: tight frames, mechanics and restrained power.

BMW

A project like this one?

Let's talk about your image.

30 minutes, no commitment. You tell us about your business, we tell you how we would look after its image.

EN