Automotive · Commercial spot
WE ARE M: a film for BMW’s Motorsport range, all tension, mechanics and precision.
The context
BMW's M range, to be translated into image. We had to convey the model's sporting tension without ever drawing attention away from the precision of the vehicle.
What we did
Tight frames, mechanical details, acceleration and sonic presence. A sharp edit, to build a feeling of controlled power.
The result
Photo · BMW Switzerland · December 2023
Alongside the film, a photo series for BMW Switzerland: the car in a snowy forest, and the details up close, the 50 Years M emblem beaded with rain.
The latest edition, photographed in support of the GP’s creative team.
A project like this one?
30 minutes, no commitment. You tell us about your business, we tell you how we would look after its image.
