Motorsport · Event
Called in as reinforcement by Ex Machina, the team behind GP Explorer’s art direction since the first edition, we brought our Formula 1 experience to Le Mans: tight preparation, and images online after every session.
The context
An event built for screens: drivers from the web, the Bugatti circuit, a huge crowd on site and live. Ex Machina, which has carried the GP’s image since the first edition, was looking for an eye trained in Formula 1 to keep up with the pace of the track.
What we did
Rock-solid preparation before arriving: the layout learnt corner by corner, vantage points scouted, light anticipated. On site, three days of shooting from practice to the podium, and an online gallery fed after every session: qualifying, sprint, race. The GP could communicate in photos while the event was happening, not afterwards.
The result
Our approach
Three days, a single edition, no session that gets replayed. Ex Machina was looking for an eye trained in Formula 1: we came with the method.
The assignment
GP Explorer is lived live, on site and on screen. The images had to follow the same tempo as the race.
The layout learnt corner by corner, vantage points scouted, light anticipated. On site, we no longer search: we shoot.
Ex Machina has handled the GP’s art direction since the first edition. We slipped into their set-up, from the first briefing to the podium.
Qualifying, sprint, race: the gallery is fed throughout the weekend, so that the GP communicates during the event.
Picked up by the official accounts, by the drivers and by the media, often within the hour.
Seven Grands Prix with Overtake Agency taught us to work fast, far from home and under pressure. At Le Mans, that experience made the difference: images ready when they’re needed, not the following Monday.
Seen on Instagram
That is what an up-to-date gallery is for in the middle of a race: during and after the weekend, the GP, the drivers and the media published our photos. 30 posts, 16 accounts, and that’s only part of it.
xsqueezie
xsqueezieI can’t come back down or find the words so I’ll keep it simple…
karchezz
karchezzThank you for this unforgettable journey.
doigby
doigbyDreams come to life the moment you open your eyes and dare to look at the sky! #GPExplorer…
maghla
maghlaOopsie
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ludwigahgren6 months ago squeezie asked me if I wanted to race F4 cars in fr…
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doigby
doigbyDreams come to life the moment you open your eyes and dare to look at the sky! #GPExplorer…
karchezz
karchezzThank you for this unforgettable journey.
gp_explorer
gp_explorerThe winners of the GP Explorer sprint race!
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gp_explorerPhoto dump, part 1
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gotaga
gotagaP7, @djilsi in the mirror, job’s done #7
leaelui
leaeluiWhat an adventure… Leaving without even having a licence and ending up on the GP Expl…
yvick
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booska_pSqueezie’s emotion after this last edition of GP Explorer…
andercortes5
andercortes5I lived the dream.
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gp_explorerPhoto dump, part 1
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gp_explorerJoin us on Squeezie’s Twitch channel until 8pm to follow the day…
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anastasialpsThat was GP3. Obviously I’m the first to be disappointed in myself. I spent…
gp_explorer
gp_explorerPhoto dump, part 1
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gp_explorerJoin us on Squeezie’s Twitch channel until 8pm to follow the day…
gp_explorer
gp_explorerWere you there?
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gp_explorerThe winners of the GP Explorer sprint race!
The report
A selection from the report, in weekend order. Click to enlarge.
Behind the scenes
What you don’t see in the photos: the dawn wake-ups, the kilometres on foot, the laughs in the paddock. Pick up a photo and move it.
Seven cinemas, three regions, one single voice on social media.
A project like this one?
30 minutes, no commitment. You tell us about your business, we tell you how we would look after its image.
@ta_ta_kiView the post