01This week’s releases
The posters coming up, and 2 tickets to win per cinema.
Case study · Social media with Solve
Seven cinemas, three regions, three languages. Since 2024, we have been building Arena Cinemas’ social media strategy, art direction and content with Solve.
The context
Seven cinemas, three regions, three languages. Each cinema posted on its own, with its own colours and typefaces: it was impossible to recognise Arena Cinemas from one account to the next.
What we did
With Solve, we grouped the accounts by region, set a shared art direction in pink 3D, and built a kit of reusable formats. Every week, the content comes out of the same system, adapted by region and by language.
The result
Since March 2024, every post has come out of the same system, adapted by region and by language.
Arena pink and 3D sign every piece of content. In a feed, you know it’s Arena before you even read the name of the cinema.
Art direction02Ready-to-use formats every weekA kit of icons, backgrounds and templates: each cinema adapts its films without starting from scratch.
Format kit03Three platforms, three languagesInstagram, Facebook and TikTok fed continuously, in French, German and Italian.
DistributionThe diagnosis
One account per cinema. Each cinema spoke alone, with its own means, style and rhythm. The country’s most visited cinema chain had a fragmented presence.
The organisation
We proposed that the national management and the regional managements reorganise everything: three accounts, one per language region. A shared identity, a local language.
The strategy
Ten pieces of content a month per region, chosen to inform, to make people want to come and to bring them into the cinema. Every post is sponsored and targeted around each cinema.
The posters coming up, and 2 tickets to win per cinema.
A clip from the film of the moment.
The film of the month.
Trivia, in a carousel.
Ad targeting and digital strategy led with Solve.
The art direction
An identity you recognise in a second in a news feed, and that holds up in three languages.
The kit
Each format has its templates, ready to receive the film of the week.
12 3D icons
Backgrounds and templates
Anatomy of a Reel
The moment when everything comes together: the kit, the format and the region, on a single screen.
What was delivered
Team portraits and a reportage in a dental clinic in Lausanne, in a single week.
Day One
A single point of contact for strategy, creation and publishing, month after month.