Day One year-round partnership

Three sites, dozens of brands, one team.

Since January 2025, Day has been the image team for Emil Frey Crissier, Chavannes and Morges: content every month, social media, events, major projects and staff portraits.

TCS Circuit
BMW iX3
Venoge Festival
Zeekr
Toyota bZ4X
Client
Emil Frey
SitesCrissier, Chavannes, Morges
ServicesStrategy, Photo, Video, Graphic design
SinceJanuary 2025
Format

Our approach

We know the house.

The teams, the brands, what they like and what they expect. Nobody needs to brief us step by step: we turn up, we produce, and everyone is happy.

What we do for them

Much more than a monthly production.

It all began in January 2025 with a production every month for the three sites. Since then, the partnership has grown to cover everything that touches their image.

  1. 01
    The content of the month

    Vehicles, showrooms, workshops and teams, photographed and filmed on site in Crissier, Chavannes and Morges.

  2. 02
    Social media

    We schedule and publish for them, site by site.

  3. 03
    Events

    Launches, track days, festivals: photo and video coverage.

  4. 04
    Major projects

    When a big project is in the works on their side, we build a tailored offer, on top of the monthly production.

  5. 05
    Staff portraits

    Every new arrival is photographed on site, with the same look as their colleagues.

A partner that is part of the team.

Soon two years alongside Emil Frey. We know how each site works, who to talk to, what works on their social media. The quality stays the same, month after month, without anyone having to think about it.

Through the year

Four rhythms, one team.

In almost two years, we have produced far more than a page can show. So we chose: what comes back every month, and what stood out.

01 · Every month

Everyday content.

Twice a month, we produce on site: vehicles in stock, new arrivals in the showroom, workshops, teams. Enough to feed the social media of all three sites without ever running dry.

02 · Every new arrival

The studio comes to them.

Before, every new employee had to travel to a studio. Today, we set up the studio at Emil Frey and reproduce the original look, so that the new portraits blend in with the old ones.

Before

A studio appointment, off site, for every new arrival.

Today

The studio sets up on site. Same background, same light, same framing: the team page stays consistent.

Portrait of an Emil Frey employee
Portrait of an Emil Frey employee
Portrait of an Emil Frey employee
Portrait of an Emil Frey employee
Portrait of an Emil Frey employee
Portrait of an Emil Frey employee
03 · Every launch

BMW iX3, from every angle.

For the arrival of the new iX3, we covered everything: the launch events organised by Emil Frey, videos with the salespeople for social media, short clips for the points of sale.

BMW iX3, Emil Frey: The iX3 under the cover, before the reveal
BMW iX3, Emil Frey: The tailgate opening
BMW iX3, Emil Frey: The illuminated grille
BMW iX3, Emil Frey: In the showroom
BMW iX3, Emil Frey: The driver’s cockpit
BMW iX3, Emil Frey: Outdoors

The other launches

04 · The big moments

A day at the TCS circuit in Cossonay.

Emil Frey invites its customers onto the track at the TCS centre in Cossonay. We cover the day from start to finish, in photo and video: the cars on track, the guests, the atmosphere around the circuit.

Emil Frey
Emil Frey at the TCS circuit in Cossonay: YellowEmil Frey at the TCS circuit in Cossonay: BlueEmil Frey at the TCS circuit in Cossonay: RedEmil Frey at the TCS circuit in Cossonay: Matte greyEmil Frey at the TCS circuit in Cossonay: BlackEmil Frey at the TCS circuit in Cossonay: GreenEmil Frey at the TCS circuit in Cossonay: M 50 years, blackEmil Frey at the TCS circuit in Cossonay: M 50 years, redEmil Frey at the TCS circuit in Cossonay: M 50 years, greyEmil Frey at the TCS circuit in Cossonay: M 50 years, purple
1/10
Emil Frey
Emil Frey at the TCS circuit in Cossonay: An M4 Convertible on trackEmil Frey at the TCS circuit in Cossonay: An M4 and an M2 in a bendEmil Frey at the TCS circuit in Cossonay: Behind the wheel of an M2Emil Frey at the TCS circuit in Cossonay: A Mini Convertible on trackEmil Frey at the TCS circuit in Cossonay: Live on LFMEmil Frey at the TCS circuit in Cossonay: An M2 driftingEmil Frey at the TCS circuit in Cossonay: An M3 seen through the windscreenEmil Frey at the TCS circuit in Cossonay: The guests in front of the TCS centreEmil Frey at the TCS circuit in Cossonay: The line of Ms under the Goodyear archEmil Frey at the TCS circuit in Cossonay: An M3 in motion
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The film

The film

The day, in one video.

The Ms on track, the guests, the atmosphere around the circuit: a vertical format edited for Emil Frey’s social media.

Another big moment · dedicated pageEmil Frey × Venoge Festival

The promo, the stand, the crowd: the Emil Frey Chavannes festival, told in full.

Emil Frey at Venoge Festival

A Day One partnership

What you have just seen is Day One.

An image team that knows your business, produces every month, covers your highlights and welcomes your new employees. No lengthy briefs, no change of contact.

Emil Frey has been benefiting since January 2025. Your company can do the same.

Discover Day One
Next projectCommune de Cheyres-Châbles

A modern identity, faithful to the heritage of two merged villages.

Commune de Cheyres-Châbles

Emil Frey × Day · since 2025

Your creative team, all year.

30 minutes, no commitment. You tell us about your business, we tell you how we would look after its image.

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